Emodo Unveils Adapt Native Video: Dynamically Optimized Native Advertising
With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and, in [...]
Consumer Behavior Trends for Holiday 2023
When looking at the consumer trends of 2023 and beyond, many agencies and brands wonder whether customers will be willing [...]
2023 Advertising Week New York Recap
Members of the Emodo team recently attended Advertising Week NY, and spent four days discussing advertising trends, networking with industry [...]
The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
Publishers’ Priorities and Strategies in a Changing AdTech Landscape
In a dynamic industry that’s undergoing disruptions on several fronts, how are publishers responding and evolving to be more [...]
The Next Phase of Native Advertising
Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last [...]
Is Creative Innovation the Key to Audience Attention & Memorability?
In the ever-evolving world of advertising, capturing audience attention and achieving campaign effectiveness have become increasingly challenging. With changing [...]
From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
There’s a Regulatory Reckoning Coming for AI’s use in Digital Advertising
By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 [...]
