Consumer Behavior Trends for Holiday 2023
When looking at the consumer trends of 2023 and beyond, many agencies and brands wonder whether customers will be willing [...]
The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
Publishers’ Priorities and Strategies in a Changing AdTech Landscape
In a dynamic industry that’s undergoing disruptions on several fronts, how are publishers responding and evolving to be more [...]
The Next Phase of Native Advertising
Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last [...]
Is Creative Innovation the Key to Audience Attention & Memorability?
In the ever-evolving world of advertising, capturing audience attention and achieving campaign effectiveness have become increasingly challenging. With changing [...]
There’s a Regulatory Reckoning Coming for AI’s use in Digital Advertising
By Kelly Anderson, Senior Vice-President And Head Of Data Privacy And Compliance at Emodo With the clock rapidly running down [...]
