From Seller-Defined Audiences to AI: the Trends Shaping Publishers’ Post-Cookie World
By David DiAngelo, Vice-President Of Global Marketplace Development at Emodo The digital advertising world is always in a state of [...]
Is Adaptive Creative the Future of Targeting?
Advertising Week, October 19, 2022 In this session, Jake Moskowitz reveals new findings from the Emodo Institute’s latest research to [...]
Ericsson Emodo Partners With Axonix To Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
San Francisco, CA – WEBWIRE – Tuesday, September 11, 2018 Emodo, Ericsson’s mobile advertising and data monetization platform, today unveiled Emodo Supply, the [...]
Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend
Ericsson’s mobile advertising and monetization platform, today launched Emodo Audiences, making carrier-verified audience solutions available in the U.S. for the first time.
Ericsson Emodo Offers Free Data Verification to Help Improve Mobile Advertising Accuracy
The first verification tool of its kind, the Emodo Verification product uses carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend.
Ericsson Launches Global Advertising Solution
Ericsson (NASDAQ: ERIC) has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.
Placecast Teams Up With Sprint’s Pinsight Media To Launch The First Independent Location Verification Product For Advertisers
New Location Verification solution leverages carrier data to verify the accuracy of mobile marketing efforts for advertisers and media buyers, eliminating wasteful spend
Placecast Expands Leadership Team with Former Nielsen and Research Now Executives to Strengthen Measurement Solutions for Mobile Advertising
Jake Moskowitz and Maria Domoslawska bring more than 30 years combined experience to lead business development as Placecast prepares for upcoming measurement product ....
Placecast Awarded Two Patents in Location Data as Company Also Introduces Placecast Native Ad Product
New offering is one of the first to incorporate location-based data into traditional native advertising to reach only the most relevant consumers
Placecast and Research Now at ESOMAR Congress 2016
Placecast CEO and Research Now Director of Mobile Research Products to share in-depth study on the opportunities of using location data in retail.
