CPG Brand Drives 200% Higher Conversion Rate with Emodo
Introduction In the dynamic landscape of consumer-packaged goods (CPG), one brand aimed to re-engage lapsed shoppers and attract customers who [...]
Audible Drives New Trials and Memberships with Emodo
Introduction Audible, an Amazon Company, set out to increase its trial sign-ups and attract new subscribers by immersing consumers in [...]
Emodo Unveils Adapt Native Video: Dynamically Optimized Native Advertising
With demand for Emodo’s Adapt Native Display up 1,600%, the intelligent exchange applies its winning formula to video, and, in [...]
The Targeting & Metrics Evolution: Are Publishers Prepared for Attention’s Dominance?
The digital advertising landscape is evolving at an unprecedented pace, and as we approach 2024, it's crucial to stay ahead [...]
The Next Phase of Native Advertising
Between the new privacy regulations, ID loss, and the economic downturn, digital advertising hasn’t had it easy the last [...]
Is Creative Innovation the Key to Audience Attention & Memorability?
In the ever-evolving world of advertising, capturing audience attention and achieving campaign effectiveness have become increasingly challenging. With changing [...]
“This is Broadway”: An In-Depth Look at the Ground-Breaking AR Campaign – With Alistair Goodman & Andrew Lazzaro
Andrew Lazzaro and Alistair Goodman share behind-the-scenes details of the groundbreaking campaign that brought theater-lovers back to Broadway. – [...]
The AR Ad Experience That Brought Young Broadway Fans Back to the Theaters
In March, 2020, all 41 Broadway theaters in New York City closed for 18 months due to the COVID-19 [...]
