Shiseido Achieves 83% Surge in Purchase Intent for New Skincare Product
Objective Shiseido, a best-selling Japanese skincare and makeup company, partnered with agency Dentsu, with its sights set on driving awareness [...]
Leading Global Airline Boosts Conversion Rates with Emodo
Introduction In a fiercely competitive industry, a leading global airline embarked on a mission to boost conversion rates among travelers [...]
Video: Leveraging & Measuring Location Based Marketing
Placecast was honored to present at the I-COM Global Summit in Seville, Spain, where the theme of the event was “Making Data [...]
Retailer Increases Store Visits with Location-based Mobile Ads
Mobile advertising, especially location-based mobile advertising can be an extremely effective method for brands, especially retailers with brick and mortar [...]
Pizza Hut’s location-based mobile campaign ‘4.4 times more effective than TV’
Pizza Hut is seeing great success from its location-based mobile campaign with O2 more in the U.K. The campaign that [...]
