Introduction

In the pursuit of advancing educational opportunities, a government agency set out to drive awareness of their scholarship programs, specifically targeting audiences most likely to apply. Faced with the challenge of effectively reaching and engaging the right audience, the agency turned to Emodo for a strategic solution.

The Challenge

The government agency recognized the need to precisely target and raise awareness about their scholarship opportunities among audiences with a higher likelihood of application. The challenge lay in finding a partner capable of executing a comprehensive approach to reach the target demographic most likely to take action. Enter: Emodo. 

The Solution

Emodo implemented a full-format strategy, leveraging Native, Display, and Video experiences across both mobile and desktop environments. This immersive experience was  delivered using Emodo’s custom targeting technology, which included geofencing around the client’s specific target market on both regional and national scales.  

To further enhance precision, Emodo layered interest and intent audience segments, along with age targeting segments, ensuring that the message reached the right audience in the right place. This combination of strategic targeting and diverse ad formats aimed to maximize the impact of the scholarship awareness campaign. 

The Results

The result of Emodo’s solution was significant, showcasing a remarkable 300% higher engagement rate compared to previous efforts. Additionally, the campaign achieved a notable 45% higher site visitation, indicating a substantial increase in interest and interaction with the scholarship opportunities. 

Emodo’s tailored solution empowered the government agency to not only raise awareness about their scholarship programs but also drive meaningful engagement and site visits among the target audience. The success of this campaign exemplifies the power of precise targeting and immersive experiences in advancing social and educational initiatives.