Introduction 

In the ever-evolving landscape of sustainable transportation, a prominent automotive brand embarked on a mission to introduce a new public electric vehicle (EV) charging network. The vision was clear: to make the charging experience seamless and convenient for all. However, this venture came with unique challenges, as existing advertising partners lacked the advanced creative and targeting capabilities essential to capture consumer attention and drive engagement. The automotive brand turned to Emodo for an innovative solution.

The Challenge

The challenge for the automotive brand was twofold. Firstly, the brand needed to cut through the noise of the electric vehicle market and position its new charging network as a game-changer. Secondly, they required a level of creative and targeting sophistication that their existing advertising partners couldn’t deliver. The brand aimed to create a memorable and engaging campaign that truly resonated with consumers, particularly those considering electric vehicles.

The Solution

Emodo introduced a comprehensive solution that elevated the brand’s campaign to new heights. The Emodo Adapt technology dynamically optimized the brand’s native ads. At runtime, this feature applied rich media-like animations and effects to creative assets. This creative dynamism ensured that the brand’s message was delivered in an engaging and captivating manner, making it more memorable for consumers.

To complement the enhanced creative aspect, Emodo Audiences enabled the brand to target high-intent consumers, enhancing ad relevance and boosting engagement. By targeting consumers actively considering electric vehicles or charging solutions, the brand ensured that their message resonated with the right audience.

The Results

The impact of Emodo’s solution was remarkable. The automotive brand witnessed a 4.9x higher click-through rate (CTR) compared to standard display ads. This impressive CTR was a testament to the enhanced engagement achieved through Emodo’s dynamic creative approach. 

Furthermore, the campaign achieved a 3.2x higher CTR compared to static native ads. The data speaks for itself, as the brand’s message, enriched by Emodo’s capabilities, resonated with consumers on a level that static ads couldn’t match. 

This case study demonstrates how advanced creative formats and precise targeting can drive meaningful results in advertising. Emodo’s innovative approach empowered the automotive brand to promote its electric vehicle charging network effectively, capturing consumer attention and leaving a lasting impression in a competitive market.