Introduction 

In a world where time is money, the quick service restaurant (QSR) landscape is a competitive one. A leading chain set out to elevate its happy hour foot traffic, targeting consumers likely to engage with their brand or competitors. However, they faced a critical challenge: traditional advertising partners lacked the nuanced targeting capabilities essential for reaching and converting their desired audience. To enhance its conversion campaign, the QSR joined forces in a strategic partnership with Emodo. 

The Challenge

Intense competition in the QSR industry demanded precision in reaching and engaging potential customers. Traditional digital partners fell short in providing the necessary targeting capabilities, leaving the restaurant chain struggling to connect with the right audience. Recognizing the need for innovation in order to be successful, the chain turned to Emodo for a solution.  

The Solution

The restaurant group leveraged Emodo Adapt, a richer, smarter native ad that leverages AI-optimization to dynamically enrich ads with animations and effects that capture attention and maximize performance at scale, to drive consumers to their locations to take advantage of their happy hour deals. In addition to Emodo’s unique creative format, what set Emodo apart was its utilization of mobile consumption and real-world location data to craft custom in-market dining audiences. This tailored approach ensured the QSR’s message reached diners genuinely interested in happy hour deals. 

Emodo’s solution was more than technology—it was a meticulously designed strategy connecting the QSR with a highly engaged and interested audience and driving them into the door. By precisely targeting those most likely to convert during happy hour, Emodo delivered a tailor-made solution to the QSR’s conversion challenge. 

The Results

The QSR achieved an outstanding 5.8X lower cost per restaurant visit when measured against the benchmark, demonstrating the campaign’s efficiency. Additionally, the campaign delivered a 2.7X higher CTR against benchmark, showcasing its substantial influence on consumer engagement. 

This case study underscores Emodo’s unique ability to create and reach custom audiences, resulting in efficient conversion rates that surpassed the QSR’s expectations, and proving the power of data-driven, audience-centric approaches in the realm of QSR advertising.