Introduction

A leading sports brand aimed to elevate app awareness and downloads among their loyal followers and sports enthusiasts but was not meeting much success. The brand was coming up against targeting challenges through existing advertising partners, and was looking for a partner that could accurately target mobile users at scale as well as drive measurable impact. For this, they turned to Emodo. 

The Challenge

 This sports brand had a dedicated fanbase, yet still faced a significant hurdle in finding advertising partners capable of precisely targeting their audience to generate app awareness and downloads. The challenge lay in the lack of sophisticated targeting capabilities, hindering the brand’s ability to make a substantial impact in the otherwise crowded sports industry. 

The Solution

Emodo’s expert team played a pivotal role in achieving success at scale, leading to a remarkable 3X incremental spend with Emodo. This success was attributed to the execution of a strategic campaign leveraging Emodo’s curated deals, comprising of both mobile display and high-impact video content. These dynamic ads were delivered to qualified audiences meticulously built from mobile consumption and location-based behavior data exclusive to Emodo. 

Emodo’s approach ensured the most efficient app downloads compared to other partners. The campaign’s success was measured by Emodo’s attention partner, Adelaide, aligning with the advertiser’s KPIs. 

Results

The impact was substantial, with a noteworthy 60% higher engagement compared to other partners. Furthermore, the campaign achieved a remarkable 1.4X higher attention compared to the client’s goal, as measured by Adelaide. Emodo’s curated deals, combined with precise targeting, not only captivated the audience but also exceeded the brand’s expectations in driving app awareness and downloads.

This case study highlights the significance of strategic collaboration and targeted execution in digital advertising. Emodo’s expertise, coupled with its curated deals and precise targeting capabilities, empowered the sports brand to achieve unparalleled success in app awareness and downloads, surpassing engagement and attention goals in a fiercely competitive market.