Placecast was honored to present at the I-COM Global Summit in Seville, Spain, where the theme of the event was “Making Data Human”.

Alistair Goodman, CEO of Placecast, presented with Maria Domoslawska, VP of Global Strategy and Research at Research Now (the largest single source Global Panel). Placecast recently partnered with Research Now to study the impact of digital and mobile marketing on real-world behaviors. The study is based on combining passively collected location data, and survey answers from panel participants, with the aim of building best practices for location-based marketing in the new mobile ecosystem.

For this presentation, Alistair and Maria presented a combination of research data, an actual case study, and some key best practices around “Leveraging and Measuring Location-based Marketing”. These sessions were recorded, and here are the videos of the presentation, and the Q&A session after!

Presentation

Q&A Session